In the old world characterized by lack of information, the idea of lead generation implied marketing found the names of potential shoppers and passed them to sales. Shoppers expected that they would need to talk to sales and sales expected to speak to unaware early stage shoppers that may not yet valid or qualified. If you closely look today’s digital era, you would see all has changed.

Today’s buyers search online and can find a range of educational resources through social media, search engines and other online channels, including TV commercials, Newspapers ads and Radio announcements. In one of the recent studies by IDG, it was revealed that for 61 percent of the marketers, generating high-quality leads is problematic for their company, since buyers have lots of options in hand and it is difficult to grab their attention through ordinary advertising. Developing a solid human directional advertising helps businesses attract potential buyers in an entertaining and attention grabbing way, setting a positive impression upon them, unlike businesses who bombard them with redundant and boring advertising.